10 years

WE ARE NOT JUST A

MEDIA AGENCY PERFORMANCE AGENCY DIGITAL AGENCY

WE ARE INTEGRATED​

TIRED OF BASELESS STRATEGIES?

We could have a look at it for you. Does your business need a new strategic launchpad? Base Five isn’t just an Agency, it’s a mindset, a culture, and a commitment that shapes how we work, how we lead, and how we drive meaningful impact. With 20+ fearless young professionals across Johannesburg and well, Lusaka, we have been launching brands that live in the hearts of our consumers. A media agency that is digitally led connecting content to culturally relevant channels driving the bottom line for 11 Years. Grounded in our strategic platform, 5 Base Results Framework that considers the full funnel, our agency prides itself in creating a strategic brand base, delivering media that empowers brands to achieve business goals.

We outlive trends and lead with meaning. We honour the human behind the work.

Imizamo Robot

CLIENT WORK

Momentum
DUT – SMART LAB
DUT
Legacy Lifestyle Brand Map
Legacy Lifestyle
Liberty
Liberty
Momentum – Journey’s To Success
Momentum
UNISA SBL – APPLICATIONS
Unisa
GHD
Momentum
GHD
TCL
Unisa
Half Moon 2

OUR TEAM

Daisy Mulenga

Co-Founder and COO
Problem Solver
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Tlangelani Manzini

CEO and Co-founder
The Thread Puller
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Thobile Mkhatshwa

Client Operations Director
Ops Architect
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Khutso Phahladira

Strategist
Innovative Brand Builder
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Pretty Kekana

Social Media Manager
Social Conversation Curator
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Kamogelo Serunye

Campaign Manager
Metrics Maverick
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Eza Kutta​

Campaign Manager
The Campaign Captain
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Basetsana Tabane

Campaign Manager
The Optimizer General
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Dineo Makosholo​

Social Media Manager
Social Architect
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Vutomi Sithole

Media Buyer
Agility Speacialist
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Roy Mulenga​

Media Planner
Insight Hacker
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Tintswalo Bacwadi

Junior Campaign Manager
The Eco Soldier
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Malama Mulenga

Junior Campaign Manager
Insight Hacker
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Palesa Tsotetsi

The Subtle Scoop Queen​
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Ripfumelo Phakula

Junior Campaign Manager
Agility Speacialist
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AGENCY STRATEGIC FRAMEWORK ​

1/5

BASE 1​

DISCOVERY

BASE 2

FRAME​

BASE 3​

DESIGN​

BASE 4

ACTIVATE

BASE 5

AMPLIFY

We immerse ourselves in your world, understanding your brand, your market, your customers and your ambitions. We ask, listen and learn deeply to uncover the real problem and opportunity.

At our base: insight drives everything.

We shape a clear strategic path by aligning your business objectives with bold, relevant and digitally driven goals. We define success, sharpen focus, and get buy-in.

Laying the base for movements that matters.

At this stage, we flame up creativity with clarity. We bring strategy to life through innovative concepts, media plans, and digital experiences designed to connect and convert.

Media Creativity isn’t random, it’s sparked from a strategic base.

From planning to strategy development and campaign execution, we activate seamlessly across platforms always with performance and brand audiences, at the centre of our execution.

Our audience framework creates a base for successful campaigns.

Our final base is all about scale and sustainability. We fine-tune, optimise and evolve based on data making sure every campaign keeps growing your brand and your business.

Your growth begins at a strong base– and we are that base